Maxim Behar is a world-renowned PR professional who, in addition to his undeniable business success, is also recognizable due to his modern and exceptionally well-balanced style of dressing, communication, and presentation. He is a person who places great emphasis on details, the combination of colors and fabrics, and different styles for different circumstances.

In 2019, Maxim Behar was honored with the title of ‘Fashion Icon’ in the ‘Business’ category by the prestigious Fashion Academy in Bulgaria. The award, a testament to his exceptional style, was personally presented to him by the esteemed Chairman of the Academy, Prof. Dr. Lubomir Stoykov.

Maxim often engages with captivating people from diverse segments of society, including kings, presidents, prime ministers, ministers, high-ranking business leaders, CEOs of billion-dollar companies, academic professors, and students. He prepares suitably for each meeting but always says this applies to each arrival at his office every morning, before heading to the airport to catch a flight to the next destination, or even if he needs to go to the store for shopping.

All of this—his daily life, how he feels in his clothes or with his accessories, his smiles, manners, or simply his emotions—is what he calls “Maxim Style”!

Elite fashion house “Drago & Co.” now offer anyone who chooses any of the elements of Maxim Style, or even just a single item—jacket, shirt, tie, trousers—to have it custom-made to their measurements.

“Drago & Co.” await your inquiries and personal visits to their store in downtown Sofia, on …… street. Our experts will advise you on what best suits your style, select the highest quality fabrics, and tailor them to your measurements. And if needed—they can even arrange a consultation with Maxim Behar himself!